My Secrets Behind Effective On-site Website Audits 📈

You know that feeling when you launch a website and then wonder why it doesn't perform as expected? Because, SAME. It can be so frustrating to see all your hard work fall flat. That's why I want to reveal the secret sauce behind my on-site website audits. I promise it's not as complicated as it might sound, but it makes all the difference. I suggest you copy-paste this whole thing into your notes app—you'll want to keep it in your back pocket for those "why isn't this working?" moments.

1. Website Strategy

The first thing is a comprehensive analysis, aka website strategy. I don't just skim the surface; I dive deep into the website's architecture, content, and user experience. It's about understanding the end-user and aligning the site with their needs and desires. This involves a lot of detective work to uncover what’s missing or what’s just not clicking. Without a solid strategy, even the prettiest website won't hit the mark or drive results.

2. SEO Check-Up

Performing a thorough on-page SEO check-up to ensure your client's site is Google-friendly is a must. From meta tags to keyword density, I got you covered, babe. Plus, it’s not just about ticking boxes; it's about making sure the content speaks the language of the people who are searching for it. The top traffic source for all websites is organic search, according to HubSpot (2022). And over two-thirds (68.7%) of all clicks go to the top three organic search results (First Page Sage, 2023). Even a small tweak, like adjusting header tags or optimising images, can create a noticeable uptick in search engine ranking and traffic flow.

3. Speed Metrics

Load times could be affecting user experience. Speed metrics take into consideration different aspects: from overall loading times to code efficiency, to image size/weight. A slow site can be a conversion killer, no matter how well-designed it is. I run tests to identify bottlenecks and suggest optimizations that make a noticeable difference. Remember, every second counts, and users expect instant gratification—don’t keep them waiting. According to Think with Google, the average mobile webpage takes 15.3 seconds to load, which is far too long for most users. So, a fast site isn’t just nice to have; it’s essential.

4. Mobile Responsiveness

There's not much to say here: people are browsing and buying on their phones more than ever, so the experience needs to be seamless. People who have a negative experience on mobile are 62% less likely to make a future purchase, no matter how beautiful or data-driven your marketing campaigns are (Think with Google). From touch-friendly buttons to easy navigation, I ensure every element is optimised for mobile to enhance user satisfaction and engagement. With a strong mobile experience, you're not just meeting user expectations—you’re exceeding them.

5. Integrations Check-Up

Let's not forget about integrations—because what's a website without all the right tools playing nicely together? I check that all third-party apps and links, like email marketing services, CRM tools, analytics, and e-commerce platforms, are fully integrated and functioning correctly. Broken integrations can disrupt the user journey and lead to lost sales or missed leads, and that's a big no-no in my book. Think of it as a fine-tuning session, where I make sure everything works harmoniously to create a smooth, efficient, and delightful user experience.

Ready to elevate your clients' (or even your) website with a thorough and effective website audit?

Get in touch so we can schedule a call 💃.